Expert Perspectives: Leadership Provides Positive Public Relations

Mary Schnack has more than 30 years of experience in journalism, public relations and public affairs, crisis communications, writing, and marketing communications. Mary also has been giving speeches and presentations worldwide for more than 25 years. Mary has established international business alliances in Kenya, China, Iceland, Bermuda and Italy, and has done speaking and training throughout Europe, Africa and in Mexico and Russia. She is a consultant and trainer for Vital Voices and past chair of the International Forum for the National Association of Women Business Owners. She was the recipient of the 2004 U.S. Small Business Administration’s Women in Business Advocate award for the Arizona District and Region IX and in 2008 she was awarded The International Alliance for Women Inaugural World of Difference 100 Awards, Advertising Working Mother of the Year Trailblazer Award and Member of the Year for Women Impacting Public Policy. She is also the founder of a business, www.UpFromTheDust.com, which supports the global growth of women microenterprises.
The women I meet through my global work, including my work with Vital Voices, never cease to amaze me. I love watching the “light bulbs” go on with the communication ideas that I present. What most of the trainees do not realize is how much they in turn inspire me!
My professional goals are very closely aligned with Vital Voices’ – to help women have their voices heard! I look forward to this regular column to pass on communication tips that hopefully will help you “let your voices be heard.”
I actually met Vital Voices through Eva Muraya. When Eva, CEO of Color Creations in Nairobi, Kenya, attended a communications seminar given by me at a World Bank/International Finance Corporation conference in Accra, Ghana, in 2003, Eva learned that I was advocating for women to publicize their awards and honors.
Many women at the seminar had reservations about this aspect of Public Relations (PR), as culturally it is not acceptable for most African women to “toot their own horn.” Eva had recently been named one of the “top 30 entrepreneurs in their 30’s in Eastern Africa,” and she said it would not be good protocol on her part to publicize that award. After discussing a variety of ideas short of sending out a public announcement, which would be perceived as bragging, Eva decided she could put a line in her e-mail signature that stated the award. It was a start.
Since then, Eva, who is a natural leader not only in her Nairobi community, but for African women throughout the world, has used her leadership skills and activities to promote not just her business, but to advocate for women’s leadership on her beloved continent. She was chosen for the Fortune Leadership Program and won the Goldman Sachs Fortune Leadership Award. She became Chairperson of the Zawadi Africa Education Fund (www.zawadiafrica.org) and started the Kenya Association of Women Business Owners (KAWBO). When Color Creations earned the coveted ISO 9001:2000 global management systems standard in 2007, making Color Creations the first business in communications, and first woman-owned, in sub-Sahara Africa, to gain the standard, Eva and her work team put together a communications plan to announce the award and to enhance their branding. Continue Reading »
Mary Schnack on April 30th 2009 in General


The Vital Voices community mourns the loss of Meeme Ekanem, a successful entrepreneur and advocate for women’s political and economic empowerment in Nigeria. With grace and strength, Meeme inspired and informed those around her to strive for excellence and to make a difference in the lives of others.