Vital Voices Blog » World’s Largest Growing Economic Force: Women

World’s Largest Growing Economic Force: Women –CNN

In an article examining women as an economic force, CNN writes that women’s earning power globally is expected to reach $18 trillion by 2014, more than twice the 2014 GDP of China and India, according to World Bank estimates. A study by the Boston Consulting Group (BCG) has recently revealed that companies are not harnessing women’s economic power as a distinct force, said Michael Silverstein of BCG: “The current way companies appeal to women is to make a male product and paint it pink.” Despite their growing earning power, women are disproportionately represented in the workplace, with less than 40 of the top 400 companies being run by women.

Read the full article: Women: Saviors of the world economy? -CNN