A campaign is a wide-reaching endeavor to engage people from all sectors, professions, ages, genders, and ideals to support a position, a person, or an ideal. Though campaigns may start out small - an idea perhaps of a single individual or entity, the phenomenon of a campaign is its ability to grow and expand beyond the individuality of its inception, sometimes in unexpected ways.

At Fairfield University, a class of women’s studies students is breathing life into the Women Can in the most inspiring way - designing a collaborative, sustainable and purposeful way to communicate the message of investing in women to improve the women. Continue Reading »

Invited to speak in a class on Globalization at Fairfield University, I used the opportunity to highlight Vital Voices Women Can campaign, which aims to persuade individuals, entities, and even governments why investing in women will improve our world. It is necessary to move beyond the empowerment of women as the right thing to do toward arguing forcefully, and with evidence, that investing women in a smart strategy, a lucrative strategy, and one that is everyone’s best interests.
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